The Australian Government has strengthened its commitment to closing the gap in Indigenous life expectancy, with the launch of the latest phase of the National Tobacco Campaign. Don’t Make Smokes Your Story features new advertising materials specifically targeted at encouraging Aboriginal and Torres Strait Islander smokers to make a serious quit attempt, not just for themselves but also for the health and wellbeing of their families. Approximately 39 per cent of Aboriginal and Torres Strait Islander people over the age of 15 are daily smokers, 2.8 times the smoking rate for other Australians. It is estimated that smoking accounts for one in five Aboriginal and Torres Strait Islander deaths. The Don’t Make Smokes Your Story campaign aims to change this. It tells the inspiring story of Ted, a mid-thirties Aboriginal and South Sea Islander man who decided to quit smoking for his family, to make sure he’d be around to look after his kids. The campaign highlights the dangers of smoking, the reasons for quitting, and the tools and support available to help people stay quit.