Tobacco products in Australia are changing

Find out about changes to tobacco products sold in Australia in 2025 under new tobacco laws.
This year, cigarettes will change due to new tobacco laws. These changes aim to protect people from the health harms of smoking and help make it easier for people to quit.
In 2025, cigarettes will:
Taste and feel different
Some things that mask the harshness of tobacco will be banned, including some ingredients, flavours (including menthol, rum and clove), and accessories.
Have different names
Words like ‘smooth’ and names like ‘gold’ that can falsely suggest some products are less harmful will be removed.
Only be available in specific sizes and packaging
Each cigarette pack will have 20 sticks. Roll-your-own pouches will have 30 grams of tobacco.
Be the same shape
Each cigarette stick will be the same length and width, and special filters will be banned.
Have new health information
There will be new health warnings and information cards to help people quit.
These changes might mean some products won’t be sold anymore.
The new laws come into full effect on 1 July 2025, but people might see changes earlier.
These changes are being made to make cigarettes and other tobacco products less attractive. They also help people see how harmful smoking is. This can make it easier for people to stop smoking, stay smoke-free, or never start at all.
Most people who smoke want to quit, but some find it hard.
Smoking is the main cause of death that can be prevented in Australia. It kills more than 24,000 Australians each year — that’s about one person every 22 minutes.
The changes don't make smoking any safer—all tobacco is harmful and addictive.
There’s now more help than ever to help people quit:
- talk to a health worker, doctor or chemist for advice
- call the Quitline on 13 7848 and ask to yarn with an Aboriginal or Torres Strait Islander counsellor or get a call back
- check quit.org.au for ways and tips to quit
- download the free My QuitBuddy app from the Apple App Store or Google Play.
Find out more at health.gov.au/tobacco-changes